CustomerOn your website
Hi! Has my order #1048 been sent yet?
Message receivedBuild it.
Make it better.
Websites, business systems and startup products.
New features, integrations and AI. From idea to everyday use.
AI for the everyday questions
Let AI handle the repeat questions.
We add an AI assistant to your website. It answers from your business data and brings your team in when needed.
Your customer asks
A customer checks on a delivery
Checks your business data
Your order system
Order #1048 · Dispatched
Expected delivery · FridayInformation found
A useful reply. A task off your list.
AI assistantReplying to your customer
Yes, your order has been dispatched. It is expected to arrive on Friday.
Customer informed
Your support teamReplacement request + conversation
One less order lookup for your team.
Bring a new idea to market.
A startup product, a company website or a new customer service. Shape a focused first release around what people need to do, then build on what you learn.
Explore new buildsGet more from what you have.
New features, a better interface or a system that has become difficult to change. Start with the existing code and the business problem, then define a practical next release.
Develop an existing productMake the pieces work together.
Connect your CRM, payments and external services. Automate repeated work or add an AI feature with a clear purpose, useful outputs and people in control.
Explore integrations and AIYour tools, working together.
A website enquiry reaches your CRM and your team automatically.
Website
Capture
A customer requests a demo.
Their details are captured in one form.
- Request
- Product demonstration
Request submitted
CRM
Connect
The request enters your CRM.
A lead is created. No copying or retyping.
- Assigned to
- Product team
Lead created automatically
Team inbox
Confirm
Your team gets the next step.
The owner is notified to arrange the demo.
- Next action
- Arrange a demonstration
Owner notified
One workflow. Three connected steps.
Service catalogue
What would you like
to make possible?
From one focused improvement to a whole product. Find the work you need.
Open your product to new connections.
Illustration of what we can build for you.
Discuss this kind of projectA website that does your business justice.
Illustration of what we can build for you.
Discuss this kind of projectOne offer. A clear reason to act.
Illustration of what we can build for you.
Discuss this kind of projectEveryday work, under control.
Illustration of what we can build for you.
Discuss this kind of projectYour business, working together.
Illustration of what we can build for you.
Discuss this kind of projectYour tools. Finally connected.
Illustration of what we can build for you.
Discuss this kind of projectLess reading. More useful answers.
Illustration of what we can build for you.
Discuss this kind of projectFrom an idea to something people can use.
Illustration of what we can build for you.
Discuss this kind of projectA good experience on every screen.
Illustration of what we can build for you.
Discuss this kind of projectA new foundation for what you already built.
Illustration of what we can build for you.
Discuss this kind of projectKeep your product moving forward.
Illustration of what we can build for you.
Discuss this kind of projectLet routine work take care of itself.
Illustration of what we can build for you.
Discuss this kind of project
Open your product to new connections.
Give apps and partners secure access to your product data and actions. Orders, bookings and accounts can work across systems.
A website that does your business justice.
Show what your company does, present your work and make it easy to enquire. Your team can update the content.
One offer. A clear reason to act.
Launch a product, service or campaign with a focused page that takes visitors from the offer to an enquiry.
Everyday work, under control.
Give your team one place to manage products, content, users and orders, with the right access for each role.
Your business, working together.
Keep customers, deals, stock and tasks connected. See who owns the next step and what needs attention.
Your tools. Finally connected.
Connect your CRM, payments, email and other services so your team does not have to move the same information by hand.
Less reading. More useful answers.
Let AI draft replies, find answers and extract information from documents, with review where your process needs it.
From an idea to something people can use.
Turn your idea into a usable web product. Build the main customer journey first, then extend it with real feedback.
A good experience on every screen.
Make your website or web app comfortable on a phone, with readable content, sensible layouts and easy-to-tap actions.
A new foundation for what you already built.
Move an older website or system to modern technology while preserving important data and planning the transition around your business.
Keep your product moving forward.
Add the feature your customers need, improve a difficult workflow or make existing code easier to extend.
Make waiting the exception.
Find what makes reports, search or pages slow. Improve the data structure and queries against your real workload.
Let routine work take care of itself.
Automate recurring approvals, reminders, reports and data transfers so work can move on without another manual handoff.
Explore real product screens and connected workflows, with the engineering decisions behind them. See how the work relates to your own project.
From friction to flow
Bring order to everyday work.
See how disconnected steps become one clear workflow.
Scattered across tools
Requests live in different places. Context gets lost.
Work moves slower.
Product team Product demonstration
Can we arrange a product demo?
OperationsAccess request
We need access for a new team member.
Customer successFeedback from a customer
Sharing a few notes from the call.
IT supportIntegration question
Is there an update on this?
| Request | Source | Status | |
|---|---|---|---|
| 2 | Add export option | In review | |
| 3 | SSO for team | Feedback | In review |
| 4 | Custom fields | In review | |
| 5 | Product demonstration | Feedback | In review |
| 6 | Improve search | In review | |
| 7 | Dark mode | Feedback | Done |
| 8 | Update documentation | Done | |
| 9 | Onboarding flow | Feedback | Done |
Demo request · owner not recorded
Customer call notes
Key points
- A simpler way to follow progress
- Asked about the next step
- Notes to share with the team
Follow up
- Reply to customer
- Check with engineering
- Confirm the owner
- Share an update
Who is arranging the demonstration?
One connected workflow
Requests, context and progress in one place.
Everyone knows what’s next.
New request3
In progress2
Complete3
Request details
Product demonstrationCustomer requestLess copying. Clear ownership. A visible next step.
Illustrative workflow. Your process sets the requirements.
How we work
A clear path from
idea to release.
You get a defined first step, working software to review and visibility into the decisions that affect cost and timing. We agree on the scope before development begins.
You can start with a problem.
Send a few sentences about what you have and what should improve. We clarify the goal and open questions, then discuss a first deliverable. Development begins once the scope and terms are agreed.
-
Share the starting point
Tell us about the goal, your users, the current tools and the constraints. A budget range and a target date help us shape a realistic first step.
-
Choose the first useful result
We identify the most useful release, feature or integration. You see what is included, what can wait and which questions need an answer before estimating the work.
-
Agree on scope and terms
Before implementation, we agree on the deliverables, budget, timeline and payment milestones. Changes to that scope are discussed so their effect on cost and delivery stays visible.
-
Build, show and refine
Review the real product on a demo environment as it takes shape. Your feedback helps us check the workflows and make adjustments while the implementation is still in progress.
-
Validate and hand over
We check the agreed flows and resolve acceptance notes. After acceptance and the agreed final payment, we transfer the codebase, deployment guidance and project access covered by the scope.
-
Develop the next version
Once the product is in use, real feedback can guide improvements, new features and integrations. Ongoing support and development are scoped separately around the next priorities.
Inside the build
Proven technology.
Chosen with confidence.
Established leaders. Standout capabilities. We choose the tools that give your product a strong foundation.
Elasticsearch
Search and discovery
React
Interactive interfaces
Go
Services and integrations
JavaScript
Browser interactions
Laravel
Application foundation
Vue.js
Product interfaces
PostgreSQL
Business data
Redis
Background work
OpenAI
AI features
Tailwind CSS
Responsive design
Laravel Reverb
Live experiences
PHP
Server-side development
Elasticsearch
Powerful search. No fee per query. Keep growing search traffic on your own terms.
-
$0Elasticsearch Basic
-
$0.5Algolia Grow
Elastic: self-hosted, hosting extra. Algolia: after 10,000 free monthly requests; record fees excluded.
Sep 2026
Elasticsearch powers search across products, documents and business data. Keyword matching, filters and relevance tuning help customers find what they need, while a self-hosted Basic installation avoids a licence fee for every search.
React
Responsive screens, even with more data. A strong foundation for demanding interfaces.
-
23.7 msReact
-
34.2 msAngular
React 19.2 hooks / Angular 22 zoneless. Same keyed-table benchmark; results vary by application.
JS Framework Benchmark · Sep 2026
React builds interactive portals, dashboards and configurators from reusable components. Its efficient rendering helps busy screens stay responsive, while shared interface elements make it easier to add features consistently as your product grows.
Go
More capacity for busy services. Handle growing traffic with efficient APIs.
- Go / Gin 498.2k
- Java / Spring 328.4k
- Node / Express 224.2k
JSON test on the same hardware; selected implementations, not a forecast for your product.
TechEmpower Round 23 · 2025
Go is a language for fast APIs, integrations and background services. It handles many tasks concurrently, giving high-traffic products room to grow and making it a strong choice when server capacity and response time matter.
JavaScript
Small features. No extra framework weight. Send less code to your visitors.
- Plain JavaScript 0 kB
- Alpine.js 16.2 kB
- jQuery Slim 24 kB
Gzip: Alpine 3.14.9 / jQuery Slim 3.7.1. Library only; your feature code is additional.
Published builds · Sep 2026
JavaScript makes forms, filters, calculators and galleries respond directly in the browser. For focused interactions, using the browser’s own capabilities avoids an extra library download and keeps the feature straightforward to maintain.
Laravel
The leading PHP framework. A mature ecosystem behind your business software.
- Laravel 64%
- Symfony 23%
- CodeIgniter 9%
- Yii 6%
1,720 main-PHP respondents; multiple choices allowed. A larger ecosystem supports long-term maintenance.
JetBrains State of PHP · 2025
Laravel provides the foundation for CRM, customer portals and subscription products. Established tools for accounts, permissions, payments and background work let us spend more of the build on your business needs, backed by a widely adopted ecosystem.
Vue.js
Rich interfaces with less to download. A lightweight start for your next product feature.
-
23.3 kBVue
-
33.3 kBAngular
Brotli: Vue 3.5.39 / Angular 22 zoneless. Same keyed-table app; CSS and headers excluded.
JS Framework Benchmark · Sep 2026
Vue is a framework for editors, workspaces and live previews. Its compact foundation suits responsive interfaces, and its progressive structure lets us improve one part of an existing site before investing in a complete application.
PostgreSQL
Business-grade data. No database licence bill. Invest in your product as your data grows.
-
$0PostgreSQL
-
$7,890SQL Server Standard
SQL Server 2025 list price: two 2-core packs. Hosting/support extra. Free SQL Server Express has limits.
Sep 2026
PostgreSQL stores orders, customer records and reporting data with strong consistency rules. Its transactions and flexible queries suit complex business systems, while a permissive open-source licence avoids per-core database licence charges.
Redis
Faster pages. Fewer services to maintain. Cache, queues and live messaging in one tool.
| Capability | Redis | Memcached |
|---|---|---|
| Fast data cache | Built in | Built in |
| Background job queues | Built in | Not built in |
| Live event messaging | Built in | Not built in |
Selected native features. Memcached focuses on caching; queues and messaging need other tools.
Product documentation · Sep 2026
Redis keeps frequently used data in memory so pages do less repeated database work. It also supports background jobs and live messages, letting us build these features around one versatile service instead of adding a separate tool for each.
OpenAI
Useful AI at a practical running cost. Bring automation into everyday customer workflows.
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$5.25GPT-5.4 mini
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$6Claude Haiku 4.5
1M input + 1M output tokens, standard text rates. Tools extra; cost comparison, not an accuracy ranking.
Sep 2026
OpenAI models add assistants, document summaries and information extraction to your product. We match the model to the task and control usage, so repetitive work can be automated with a predictable budget and human review where it matters.
Tailwind CSS
Custom design with less browser work. Your visual identity, delivered as ready-made CSS.
- Tailwind CSSNone
- EmotionRequired
- styled-componentsRequired
Standard client rendering. Server-only styling can differ; application interactions may still need JavaScript.
Client-side styling · Sep 2026
Tailwind CSS creates consistent, responsive designs for websites and product screens. Styles are prepared before the page reaches the visitor, avoiding a styling JavaScript runtime and keeping the browser focused on the interactions your customers need.
Laravel Reverb
Live features without a service subscription. Own the infrastructure as your audience grows.
-
$0Reverb
-
$49Pusher Startup
Reverb: hosting and operations extra. Pusher: managed hosting included, 1M messages/day.
Sep 2026
Laravel Reverb delivers instant notifications, chat and live dashboard updates. It integrates directly with Laravel and runs on infrastructure you control, making it a strong fit for live products that should grow without a separate messaging subscription.
PHP
The web’s leading server-side language. A proven foundation for long-lived business software.
- Use PHP69.9%
- Do not use PHP30.1%
Share of sites whose server language is known. Sites may use more than one language.
W3Techs · Sep 2026
PHP runs the business logic behind websites, APIs and CRM systems. Its broad hosting support and mature ecosystem make it a practical choice for dependable web products that need to evolve and remain maintainable for years.
Operating principles
Know what you get.
Know who owns it.
The quality of a project includes how it is discussed, checked and handed over. These are the working principles behind the offer.
A direct technical conversation
Discuss the goal, the existing system and the decisions that affect your project. You can ask why a particular approach is proposed and what it means for cost, future changes and day-to-day use.
Working software to review
See the agreed flows on a demo environment as they take shape. Feedback happens while there is still room to adjust, with changes to scope discussed openly.
AI assistance, human ownership
AI helps with research, implementation, testing and documentation. People remain responsible for product decisions, code review and what is ready to release.
A clear handover
Code, project access and deployment guidance are part of the agreed delivery after acceptance and final payment. Further support and development can be scoped around your next priorities.
Before we start
A few things
you may be wondering.
Can you work on our existing software?
Yes. The starting point is the current codebase, how it is deployed and what needs to change. We assess the relevant parts before recommending a new feature, integration, focused repair or broader update.
Can we start with an idea and no specification?
Yes. Describe who the product is for and the problem it should solve. We can help define a first release, identify open questions and separate essential features from later ideas.
How are cost and timing worked out?
The main drivers are the workflows to build, the state of existing code and data, integrations, design and content readiness, and the checks needed for release. We clarify unknowns before proposing scope, budget, timing and payment milestones. Share a target range if you have one: it helps decide what belongs in the first release and what can wait.
What if the scope changes?
We discuss the additional work and its effect on cost and timing before agreeing a change. A first release can stay focused: new ideas can become a later phase instead of being added automatically to the current commitment.
Can you add AI to a product we already use?
Yes, where the product offers the necessary access or integration points. We first identify a useful task, the data it needs and how people will review the output. Provider costs, permissions and failure handling are part of the scope.
What happens after the first release?
The agreed code, access and deployment guidance are handed over after acceptance and final payment. Support, maintenance and future features can be agreed separately as your priorities develop.
What ongoing costs should we plan for?
Depending on the product, there may be hosting, domains, email, paid APIs and AI usage. We identify relevant third-party services when defining the scope. Their fees and limits are separate from development. Maintenance covers an agreed set of ongoing tasks; new features and response-time commitments need their own agreement.
Start with a conversation
What would you like to build or improve?
Tell us what you have, what needs to change and who it should help. We will clarify the open questions and a possible first step before any development is agreed.